Growth Strategy
Lowering CPA increases profitability.
Here’s how we did it.
Step 1: Creative Refresh
Old creatives were fatigued.
We introduced new concepts.
Performance improved immediately.
Step 2: Audience Refinement
We removed underperforming audiences.
Focused on high-quality users.
CPA dropped.
Step 3: Budget Optimization
We shifted budget to winners.
This improved efficiency.
Step 4: Landing Page Improvements
We improved:
Messaging
Speed
Clarity
Conversion rate increased.
Result
CPA reduced by 42%.
Profit increased significantly.
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